Blogs, News & Updates

As we reflect on the energy and insights of Law Biz Con 2025, one standout sponsor brought creative firepower and real-world expertise to the table and that is Ruby Assembly. With deep roots in Melbourne’s professional services space, Ruby Assembly is a content and communications agency that helps law firms find their voice and build their brand online.

Since 2009, they’ve been helping legal professionals connect with their audience through strategy-led digital content. Whether you’re launching a new firm or ready to scale your practice, Ruby Assembly’s approach to storytelling, brand development and content strategy is helping reshape the way law firms grow.

Who Is Ruby Assembly?

Founded by Iolanthe Gabrie, Ruby Assembly is a boutique content agency based in Melbourne that delivers strategic communications and marketing tailored to professional services, particularly in the legal, financial and allied health sectors. With over 15 years in business, they are known for producing meaningful, intelligent and ethical content that speaks directly to a firm’s ideal clients.

Ruby Assembly is not a generalist agency. They specialise in values-led marketing—crafted for professionals who want to make a genuine impact. Their content isn’t about surface-level likes or generic posts. It’s about telling your firm’s story in a way that builds trust, authority and results.

What Ruby Assembly Does

Ruby Assembly offers a full suite of digital marketing and communications services, all created in-house by their team of skilled content strategists and writers. Their core offerings include:

• Social Media Management
  Strategy, content creation, scheduling and engagement for platforms like LinkedIn, Instagram and Facebook tailored to professional audiences. 
• Copywriting and Blogging
  High-quality website copy, service descriptions, blogs and thought leadership content designed to position your firm as a leader in your field. 
• Brand Development and Strategy
  They help you define your tone of voice, brand pillars and communications strategy so that everything your firm publishes aligns with your mission. 
• Newsletters and Email Marketing
  Keep clients engaged and informed with beautifully written newsletters that share your insights and build long-term relationships. 
• Website and Content Audits
  Get strategic feedback on your digital presence, ensuring your content reflects your professionalism and expertise
  

What sets them apart is their deep understanding of professional services. They understand the compliance, tone and audience expectations that law firms face, and they navigate this space with ease and creativity.

Why They Matter for Law Firms

In a post-2025 legal landscape, scaling a law firm is about more than hiring staff or adding new practice areas. It’s about building a brand that stands out in a competitive market. It’s about creating content that attracts the right clients, tells your firm’s unique story, and reflects your values in every digital touchpoint.

Ruby Assembly helps law firm owners do just that.

By managing the creative side of your communications, they free up your time to focus on what matters most—client work, team building and strategy. Delegating your marketing to a trusted expert is a powerful step toward scaling without burning out.

Plus, in a field where credibility and professionalism are non-negotiable, Ruby Assembly ensures your firm communicates with clarity, consistency and a confident tone. No fluff. Just effective content that connects.

Ruby Assembly at Law Biz Con 2025

This year’s Law Biz Con 2025 brought together ambitious law firm owners from across the country. It was a high-energy, action-packed event focused on practical ways to grow, lead and evolve your legal practice. Ruby Assembly played a key role in the conversation, offering invaluable insights into how digital storytelling supports growth.

Their team led discussions on:

• Building a recognisable brand in the digital space 
• Leveraging content to attract high-value clients 
• Creating time-saving systems for consistent marketing 
• Avoiding common social media mistakes made by legal professionals 

Attendees left their sessions feeling energised and empowered, with concrete tools to improve their marketing immediately. Ruby Assembly didn’t just present ideas—they delivered real strategies that law firm owners could apply to scale their firms with confidence.

More than just sponsors, Ruby Assembly were educators, thought partners and champions of the profession’s evolution. Their commitment to helping legal professionals thrive was clear in every conversation and connection they made.

Ready to Level Up Your Firm’s Marketing?

If you’ve ever felt overwhelmed by the thought of posting on social media or writing regular blogs, Ruby Assembly is your solution. They take the pressure off your plate and replace it with performance. Their approach is tailored, strategic and designed for results.

Here’s what to do next:

1. Visit www.rubyassembly.com.au
2. Learn more about how to improve your social brand building on the Ruby Assembly ‘Resources’ page; it’s full of downloadables specifically for legal practices.
3. Reach out to book a discovery call with their team
4. Follow Ruby Assembly on social media or subscribe to their podcast ‘Real Ambition’.

Investing in professional content marketing is one of the smartest moves you can make when scaling a law firm. Ruby Assembly is ready to help you take that next step with clarity and creativity.

What Law Firm Owners Are Saying

Law Biz Con 2025 was filled with conversations about delegation, automation and building smarter systems. Ruby Assembly’s work ties directly into those goals.

Here’s what attendees shared after meeting them:

“Ruby Assembly helped me see marketing not as a chore, but as a strategic asset.”
“Finally, a content team that understands the professional services space.”
“They broke down exactly what my firm needs to do to build an online presence that attracts the right clients.”

It’s feedback like this that proves Ruby Assembly isn’t just a vendor—they’re a long-term growth partner for law firm owners ready to build bigger, better businesses.

Join Us for Law Biz Con 2026

If Law Biz Con 2025 inspired you, just wait until next year.

Law Biz Con 2026 is already shaping up to be bigger, bolder and packed with even more actionable content for ambitious legal professionals. Whether you’re looking to scale your operations, attract higher-value clients or simply get your time back, Law Biz Con is your must-attend law firm conference.

Join Ruby Assembly and other industry leaders who are redefining what it means to run a profitable, purpose-driven legal practice. Stay tuned for early bird tickets, speaker announcements and workshop previews.

Until then, take the first step. Explore how Ruby Assembly can help your firm grow through powerful content and storytelling.

Law Biz Con 2026 is where strategy meets scale and Ruby Assembly is the kind of partner who helps you get there.

Click here to secure your early bird ticket and join ambitious law firm owners ready to scale smarter.

Let’s shape the future of law side by side.